The fifth edition of Packaging Premiere, an incredible showcase of the best packaging innovations for the luxury and beauty sectors, has ended. Over 7850 visitors for an event full of innovations, new technologies, future trends and the most surprising designs.
CO&IN Tailored Packaging took a center stage with the presentation of the Hempack project, selected by the avant-garde jury. We had the opportunity to show you Hempack in detail, a self-assembling box project made from 100% biodegradable paper, produced from raw hemp fiber.
Hemp is an annual plant that requires the same pulp production of ¼ of the land as trees and was used centuries before tree cellulose to produce paper. In the production of hemp paper the natural glue present in the fiber itself is used, with the sole addition of rainwater and no chemical products in the mixture (e.g. bleaching agents) making it 100% biodegradable.
The production of the paper is located in Italy, where it is worked by hand in vats and printed on looms using ancient gestures, it is air-dried and can be customized made to measure, making your packaging unique in the world.
The paper is then processed and ennobled by us using modern machines with high energy savings and powered by photovoltaic panels, with techniques that do not add material, therefore not affecting the biodegradability of the raw material.
The project was design from the question of how to create packaging that can be 'eco-sustainable' in the true sense of the word, therefore throughout its life cycle, from the origin of the raw materials, to mass production up to post-consumption degradation - degradation and not recycling - because almost everything can be recycled if properly disposed of... but recycling is an extremely complex, energy-intensive and polluting process even if absolutely necessary.
With Hempack, CO&IN responds to the cornerstones for true eco-sustainability:
the raw material must be of local and natural origin, come from plantations grown without the use of poisons, and processed without the use of chemical additives
the transformation of the fiber into paper must be performed locally to reduce transport to the minimum possible, using manual techniques with reduced use of energy and without industrial chemical additives, as was produced decades ago
must safeguard local agricultural and artisan activities, which with their work tell stories and give flavor to products that have become commonly used
the paper must be ennobled with techniques that do not apply chemicals to the support such as embossing, bas-relief, laser and the design of the product itself must be studied in order to optimize weight and volume to the maximum
the company that transforms it must be attentive to the environment and people, with a concrete welfare policy and a short and localized chain of suppliers, it must use 100% sourced energy from renewable sources
The packaging represents an enormous opportunity to build and affirm the brand's identity, a fundamental tool for identifying its strategic positioning. As the potential customer interacts with it, the packaging tells him about the brand, adding nuances to the consumer's brand perception, influencing his opinion through color, shape, material, weight, texture and tactile feeling. It is therefore clear how important it is that these messages are transferred correctly and in an original way.
In CO&IN, the "tailor made" design focused on an exclusive and biodegradable mono-material creation as well as on the maximum reduction in weight and volume of the packaging itself, which with its aesthetic and intrinsic characteristics enhances the uniqueness of the product it will contain. With our support, you can experience the experience of designing completely personalized packaging, in a sort of sartorial paper boutique, which will make your project unique and tailored to your brand.
At CO&IN we offer the possibility of customizing paper even for small runs, for an even more "tailor made" experience.