Smart Tags

A smart tag is a tool that integrates communication, branding, and security. In just a few centimeters, it tells the story of the product and the company, conveys useful information to the customer, and ensures security and traceability, transforming packaging into a tool of trust and value.

With CO&IN, you can integrate unique QR codes, NFC, RFID, and variable data into your tags or seals, obtaining solutions that combine function, design, and innovation. Each smart tag becomes part of the branding, bringing with it authenticity, transparency, and new communication possibilities.

Why choose CO&IN Smart Tags

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Immediate authentication against counterfeiting and duplication.

End-to-end traceability with serialization (QR/NFC/RFID).

Content always up to date without reprinting the packaging.

Variable data for batches, expiry dates, campaigns, points of sale.

RFID for rapid inventory and supply chain control.

In-house production and custom design.

The functions of the Smart Tag throughout the product lifecycle

A smart tag is more than just an advanced label. It serves as a link between the physical product, digital data, and the customer relationship. By integrating technologies such as NFC, RFID, or dynamic QR codes, hang tags and labels can trigger various functions throughout the product’s entire lifecycle: from production to sale, all the way to the secondary market. Request a consultation for your project and receive a customized quote.

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Instant Authentication

With a simple scan, you can instantly verify the product’s authenticity.

The smart tag enables instant authentication systems that allow brands, retailers, and consumers to distinguish an original from a counterfeit, thereby reducing the risks associated with counterfeiting.

Anti-counterfeiting

The technologies integrated into the smart tag support advanced anti-counterfeiting systems by combining physical and digital elements.

Optical patterns, NFC tags, RFID tags, or unique QR codes make each item difficult to replicate and enable rapid verification throughout the supply chain.

Digital Product Passport - DPP

The smart tag can serve as the gateway to the Digital Product Passport (DPP).

By scanning the tag, users can view product information such as origin, raw material composition, supply chain journey, and environmental impact, thereby preparing for upcoming European traceability regulations.

Second-Hand Property Certificate

In the secondary market, the smart tag can support Second-Hand Property Certificate systems.

This makes it possible to certify authenticity and ownership even when products are resold or transferred between users, ensuring the product remains traceable over time.

Grey Market Tracking

Digital traceability enables grey market tracking, helping brands identify parallel channels and unauthorized distribution.

By monitoring scans and product flows, companies can gain greater visibility into the circulation of their products.

Online Brand Protection

Smart tags can serve as tools for online brand protection by linking each product to a verifiable digital identity.

This helps combat fraudulent sales, online counterfeits, and improper use of the brand on marketplaces.

Marketing & Promotion

The smart tag can also serve as a direct channel for marketing & promotion.

By scanning it, you can link the product to digital content, brand storytelling, loyalty programs, or personalized customer experiences.

Retail, Logistic & Supply Chain

The technologies integrated into smart tags also support operational activities across retail, logistics & the supply chain.

Rapid product identification, flow management, and traceability throughout the distribution process become simpler and more immediate.

printing techniques

We can print on a wide variety of materials such as:

Natural papers
Marked / Embossed / Laid papers
Custom made cards
Pulp-dyed papers
Coated papers
Special cards
Recycled papers
Food grade papers
Parchment papers
High thickness papers
Cast coated papers