{"id":16475,"date":"2026-05-13T14:25:13","date_gmt":"2026-05-13T12:25:13","guid":{"rendered":"https:\/\/www.coein.com\/?p=16475"},"modified":"2026-05-13T15:00:49","modified_gmt":"2026-05-13T13:00:49","slug":"digital-product-passport-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.coein.com\/en\/journal\/digital-product-passport-what-you-need-to-know\/","title":{"rendered":"Digital Product Passport: why a physical format is the missing link"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16475\" class=\"elementor elementor-16475 elementor-16474\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4037278 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4037278\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06c96fb\" data-id=\"06c96fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b107d9e elementor-widget elementor-widget-heading\" data-id=\"b107d9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital Product Passport (DPP): what it is and why it matters<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2eda8f3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2eda8f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e9f316e\" data-id=\"e9f316e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-576a5d8 elementor-widget elementor-widget-text-editor\" data-id=\"576a5d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Digital Product Passport market is rapidly taking shape. Platforms, technical standards, regulatory requirements: those working in fashion, cosmetics or food already know that this issue can no longer be put off. What is less clear, and still causes a great deal of operational confusion, is <strong>where the digital world intersects with the physical product<\/strong>.\n\nIt is precisely at this juncture that the <strong>partnership between CO&amp;IN and Renoon<\/strong> has emerged.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a182475 elementor-widget elementor-widget-heading\" data-id=\"a182475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The structural problem with the market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93020e9 elementor-widget elementor-widget-text-editor\" data-id=\"93020e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The current DPP landscape is divided into two worlds that rarely communicate with one another.<\/p><p>On the one hand, there are software platforms: advanced tools for collecting, structuring and certifying supply chain data, material composition and environmental impact. Renoon is among the most advanced in this field: a Digital Product Passport platform recognised by the United Nations, with a robust methodology for mapping the supply chain and analysing the product lifecycle.<\/p><p>On the other hand, there are the manufacturers of physical materials \u2013 those who print hang-tags, labels and packaging. They are the ones who understand the materials, the manufacturing processes, the volumes and the technical printing specifications.<\/p><p>The critical issue is that these two worlds operate separately. A brand wishing to implement a DPP finds itself having to coordinate at least two suppliers with opposing expertise, different languages and no shared vision of the final product. The result is almost always the same: long lead times, multiplied costs, and technical integration that remains incomplete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-edc0593 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"edc0593\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8a201df\" data-id=\"8a201df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c17c6 elementor-widget elementor-widget-video\" data-id=\"47c17c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.coein.com\/wp-content\/uploads\/2026\/05\/renooncoein.mp4\" autoplay=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43903b8 elementor-widget elementor-widget-heading\" data-id=\"43903b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The legislation adds a further layer of complexity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6361ca elementor-widget elementor-widget-text-editor\" data-id=\"f6361ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The ESPR regulation requires that every product be identified by a unique, readable and verifiable code linked to reliable information about the supply chain. The QR code is the most accessible tool for doing this.<\/p><p>The problem is that a standard QR code can be copied in a matter of seconds. Anyone can replicate it and link false information to it. In a system where the brand assumes legal responsibility for what it declares \u2013 to end customers, to shareholders and to regulatory authorities \u2013 this is a risk that cannot be ignored.<\/p><p>Physical authentication is required. The medium carrying the QR code must itself be impossible to replicate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a10e8e4 elementor-widget elementor-widget-heading\" data-id=\"a10e8e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CO&amp;IN and Renoon: two areas of expertise, a single workflow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c810397 elementor-widget elementor-widget-text-editor\" data-id=\"c810397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The partnership between CO&amp;IN and Renoon was established to bridge this gap.<\/p><p><strong>Renoon<\/strong> manages the digital layer: it collects and organises supply chain data, generates the Digital Product Passport in accordance with ESPR requirements, and ensures that the information remains up to date and verifiable over time. It is the software layer that provides the content and ensures compliance for the passport.<\/p><p><strong>CO&amp;IN<\/strong> manages the physical layer: it designs and produces the carrier, hang tags, labels, seals and packaging, incorporating certain authentication technologies during the printing process. These are not added afterwards, nor applied as an external layer: they are designed alongside the carrier, within the production flow.<\/p><p>The result is a system in which the QR code appearing on the label is not just any code. It is an authentication system that is impossible to replicate, verifiable in real time, and linked to a structured and compliant digital passport.<\/p><p>A single brief. A finished product. No suppliers to coordinate in between.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150843a elementor-widget elementor-widget-heading\" data-id=\"150843a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Because physical media isn\u2019t just a minor detail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc5c778 elementor-widget elementor-widget-text-editor\" data-id=\"cc5c778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the current debate on DPP, there is a tendency to treat the physical medium as a secondary element, almost a neutral container onto which technology is applied. This is not the case.<\/p><p>The label or hang tag is the first physical point of contact between the brand and the end customer. It is the moment when the product is touched, examined and judged. A medium that is aesthetically inadequate or technically shoddy is not just an aesthetic problem: it is a sign that the brand has treated the DPP as a bureaucratic obligation, not as an opportunity.<\/p><p>When the physical medium is designed correctly, with materials consistent with the brand\u2019s identity, technology seamlessly integrated, and a smooth user experience, the digital passport ceases to be a regulatory requirement and becomes a tool for building customer relationships. A channel for authentication, storytelling, and data collection throughout the product\u2019s lifecycle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f0886 elementor-widget elementor-widget-heading\" data-id=\"84f0886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The system<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec47b5f elementor-widget elementor-widget-text-editor\" data-id=\"ec47b5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">The ecosystem developed by CO&amp;IN integrates multiple layers of technology into a single production flow, selected and combined according to the sector, volume and level of protection required.<\/p><p class=\"MsoNormal\">The partnership with Renoon ensures that the digital layer is equally robust: structured data, a mapped supply chain, and a passport that can be updated over time without altering the physical medium.<\/p><p class=\"MsoNormal\"><b>A note on compliance<\/b><\/p><p class=\"MsoNormal\">The DPP will become mandatory in the textile sector from 2027. Cosmetics and other sectors may follow. Those who prepare today have the time to do so in a structured manner, with the opportunity to test and optimise before it becomes a requirement.<\/p><p class=\"MsoNormal\">Those who wait will be dealing with an emergency. With the resulting costs and uncertainties.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bdc7189 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bdc7189\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a4d367\" data-id=\"3a4d367\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c81d4aa elementor-widget elementor-widget-text-editor\" data-id=\"c81d4aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Come and visit us at Packaging Premi\u00e8re Milano, from 19 to 21 May 2026, stand E38-E40, where we\u2019ll show you exactly how Smart Tags work.<\/p><p>No slides. No renderings. Real physical products, with integrated technology, for you to touch and test on the spot.<\/p><p>If you\u2019re considering how to tackle DPP or have an ongoing issue with counterfeiting, this is the right place to have a no-obligation technical discussion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3fc8e0 elementor-widget elementor-widget-heading\" data-id=\"b3fc8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stands E38\u2013E40 \u2014 Packaging Premi\u00e8re, Fieramilanocity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e9c858\" data-id=\"6e9c858\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-328ad29 elementor-widget elementor-widget-image\" data-id=\"328ad29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/register.visitcloud.com\/survey\/1wq9ksoamkg4j?translation=2osctdwd2hreg&#038;actioncode=1168\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"369\" height=\"193\" src=\"https:\/\/www.coein.com\/wp-content\/uploads\/2026\/04\/packaging_premiere2.jpg\" class=\"attachment-full size-full wp-image-16542\" alt=\"Packaging premiere - CO&amp;IN\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d31fd elementor-widget elementor-widget-text-editor\" data-id=\"41d31fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Click on the image and register to visit Packaging Premiere<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-372c9ac elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"372c9ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a354024\" data-id=\"a354024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-337c3f3 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"337c3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8012 post type-post status-publish format-standard has-post-thumbnail hentry category-journal\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.coein.com\/en\/journal\/hempack-selected-for-avant-garde-2023\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.coein.com\/wp-content\/uploads\/2025\/12\/hempack-packaging.webp\" class=\"attachment-medium size-medium wp-image-8009\" alt=\"Packaging Hempack realizzato con canapa, un materiale ecologico e resistente per un design sofisticato.\" srcset=\"https:\/\/www.coein.com\/wp-content\/uploads\/2025\/12\/hempack-packaging.webp 900w, https:\/\/www.coein.com\/wp-content\/uploads\/2025\/12\/hempack-packaging-768x768.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.coein.com\/en\/journal\/hempack-selected-for-avant-garde-2023\/\" >\n\t\t\t\tHEMPACK by CO&amp;IN has been selected for Avant-Garde 2023. Come and discover it at Packaging Premi\u00e8re\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3 May 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.coein.com\/en\/journal\/hempack-selected-for-avant-garde-2023\/\" aria-label=\"Read more about HEMPACK by CO&amp;IN has been selected for Avant-Garde 2023. Come and discover it at Packaging Premi\u00e8re\" tabindex=\"-1\" >\n\t\t\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7994 post type-post status-publish format-standard has-post-thumbnail hentry category-journal\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.coein.com\/en\/journal\/hempack-a-tangible-example-of-eco-sustainability\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"900\" height=\"1200\" src=\"https:\/\/www.coein.com\/wp-content\/uploads\/2025\/12\/hempack-ecosostenibile.webp\" class=\"attachment-medium size-medium wp-image-7992\" alt=\"Packaging eco-friendly Hempack con nastri decorativi in diversi colori, perfetto per prodotti di alta qualit\u00e0.\" srcset=\"https:\/\/www.coein.com\/wp-content\/uploads\/2025\/12\/hempack-ecosostenibile.webp 900w, https:\/\/www.coein.com\/wp-content\/uploads\/2025\/12\/hempack-ecosostenibile-768x1024.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.coein.com\/en\/journal\/hempack-a-tangible-example-of-eco-sustainability\/\" >\n\t\t\t\tHempack, a tangible example of eco-sustainability\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3 May 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.coein.com\/en\/journal\/hempack-a-tangible-example-of-eco-sustainability\/\" aria-label=\"Read more about Hempack, a tangible example of eco-sustainability\" tabindex=\"-1\" >\n\t\t\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a531db elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3a531db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11ad451\" data-id=\"11ad451\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9582608 elementor-widget elementor-widget-heading\" data-id=\"9582608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We inspire your desire to communicate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c69aa elementor-widget elementor-widget-text-editor\" data-id=\"59c69aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A detail is already a message. That&#8217;s why we&#8217;ve collected examples, finishes, and materials in a sample book designed to stimulate new ideas and make your products speak more powerfully. Every inspiration is a promise of identity: papers that rustle to the touch, surprising textures, solutions that combine aesthetics and function. An invitation to imagine, design, and find \u201cthat\u201d material that seems tailor-made for your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592a8d3 elementor-widget elementor-widget-heading\" data-id=\"592a8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Download our Tag inspiration book 2026<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a56b80d elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"a56b80d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"tag inpiration book 2026\" aria-label=\"tag inpiration book 2026\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"16475\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"a56b80d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Co&amp;in\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Write your name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-field_4b787b2 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_4b787b2\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[field_4b787b2]\" id=\"form-field-field_4b787b2\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Write your email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-field_b4cadee elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[field_b4cadee]\" id=\"form-field-field_b4cadee\" class=\"elementor-field elementor-size-md  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c1433b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c1433b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8fe6afe\" data-id=\"8fe6afe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b8100 elementor-widget elementor-widget-image\" data-id=\"63b8100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.coein.com\/wp-content\/uploads\/2025\/11\/Immagine-Cmpionario.webp\" class=\"attachment-large size-large wp-image-7369\" alt=\"Campionario - CO&amp;IN\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-631d3e6\" data-id=\"631d3e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b4d2b9 elementor-widget elementor-widget-image\" data-id=\"3b4d2b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"732\" src=\"https:\/\/www.coein.com\/wp-content\/uploads\/2025\/11\/Campionario-immagine-01.webp\" class=\"attachment-large size-large wp-image-7370\" alt=\"Preparazione inchiostri personalizzati stampa pantone - CO&amp;IN\" srcset=\"https:\/\/www.coein.com\/wp-content\/uploads\/2025\/11\/Campionario-immagine-01.webp 848w, https:\/\/www.coein.com\/wp-content\/uploads\/2025\/11\/Campionario-immagine-01-768x663.webp 768w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-cacd206 elementor-hidden-tablet\" data-id=\"cacd206\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f6f119 elementor-widget elementor-widget-image\" data-id=\"3f6f119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/www.coein.com\/wp-content\/uploads\/2025\/11\/Campionario-gif-02.gif\" class=\"attachment-large size-large wp-image-7371\" alt=\"Campionario colori etichette personalizzate - CO&amp;IN\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-17a7d4b elementor-hidden-tablet\" data-id=\"17a7d4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5378eaa elementor-widget elementor-widget-image\" data-id=\"5378eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"1382\" src=\"https:\/\/www.coein.com\/wp-content\/uploads\/2025\/11\/Campionario-immagine-02.webp\" class=\"attachment-large size-large wp-image-7372\" alt=\"Bobine foil stampa a caldo colori metallizzati - CO&amp;IN\" srcset=\"https:\/\/www.coein.com\/wp-content\/uploads\/2025\/11\/Campionario-immagine-02.webp 850w, https:\/\/www.coein.com\/wp-content\/uploads\/2025\/11\/Campionario-immagine-02-768x1249.webp 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CO&#038;IN and Renoon: two areas of expertise, a single workflow<br \/>\nThe partnership between CO&#038;IN and Renoon was established to bridge this gap.<br \/>\nRenoon manages the digital layer: it collects and organises supply chain data, generates the Digital Product Passport in accordance with ESPR requirements, and ensures that the information remains up to date and verifiable over time. It is the software layer that provides the content and ensures compliance for the passport.<br \/>\nCO&#038;IN manages the physical layer: it designs and produces the carrier, hang tags, labels, seals and packaging, incorporating certain authentication technologies during the printing process. These are not added afterwards, nor applied as an external layer: they are designed alongside the carrier, within the production flow.<br \/>\nThe result is a system in which the QR code appearing on the label is not just any code. It is an authentication system that is impossible to replicate, verifiable in real time, and linked to a structured and compliant digital passport.<br \/>\nA single brief. A finished product. No suppliers to coordinate in between.<\/p>\n","protected":false},"author":2,"featured_media":16482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,39],"tags":[218,219,220,221,222,223,224,225],"class_list":{"0":"post-16475","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-journal","9":"tag-cartellini-moda","10":"tag-coein","11":"tag-hangtag","12":"tag-packaging","13":"tag-packaging-intelligente","14":"tag-packagingpremiere","15":"tag-smart-tag","16":"tag-smarttags"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Product Passport: why a physical format is the missing link<\/title>\n<meta name=\"description\" content=\"The partnership between CO&amp;IN and Renoon was established to bridge this gap. Renoon manages the digital layer: it collects and organises supply chain data, generates the Digital Product Passport in accordance with ESPR requirements, and ensures that the information remains up to date and verifiable over time. It is the software layer that provides the passport with content and ensures compliance. CO&amp;IN manages the physical layer: it designs and produces the product, hang tags, labels, seals and packaging, incorporating certain authentication technologies during the printing process. These are not added later, nor applied as an external layer: they are designed alongside the product itself, within the production flow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coein.com\/en\/journal\/digital-product-passport-what-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Product Passport: why a physical format is the missing link\" \/>\n<meta property=\"og:description\" content=\"The partnership between CO&amp;IN and Renoon was established to bridge this gap. Renoon manages the digital layer: it collects and organises supply chain data, generates the Digital Product Passport in accordance with ESPR requirements, and ensures that the information remains up to date and verifiable over time. It is the software layer that provides the passport with content and ensures compliance. CO&amp;IN manages the physical layer: it designs and produces the product, hang tags, labels, seals and packaging, incorporating certain authentication technologies during the printing process. 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