Packaging Première 2026: the three CO&IN collections that will define packaging in 2027
CO&IN at Packaging Première 2026: what is the Vision Hub
The CO&IN stand has been conceived as a Vision Hub: a laboratory of ideas where technological innovation meets the most refined aesthetics. In the Vision Hub, the type of packaging is no longer just a container, but a messenger of values, a digital bridge, and a tangible example of how new technologies can serve cutting-edge design.
In an era in which the European Union is setting fast-paced goals for the ecological transition, our objective is to demonstrate that sustainable packaging does not have to compromise on beauty. On the contrary, sustainability becomes the new frontier of creativity. We have spent months working on functional prototypes that are not merely samples, but concrete visions designed around the upcoming aesthetic trends.
Cross-Industry Approach: fashion, cosmetics, and food as a trend laboratory
Our strategy for 2026-2027 is based on the “Cross-Industry” theory. We have broken down the walls that traditionally separate different market sectors: we have taken the rigor of fashion, the sensuality of cosmetics, and the authenticity of food, blending them to create something entirely new.
This cross-pollination allows us to anticipate the needs of a consumer who is increasingly attentive to circular economy principles and product origins. The result of this process is three Proprietary Collections, which we will present exclusively in Milan.
Our strategy for 2026-2027 is based on the “Cross-Industry” concept. We have broken down the walls that traditionally separate different market sectors: we have taken the rigor of fashion, the sensuality of cosmetics, and the authenticity of food, blending them to create something entirely new.
Smart tags coein
Fashion Packaging: COUTURE ID (The Code of Luxury)
The concept behind COUTURE ID is that a brand’s identity is not simply printed—it is layered. The fashion packaging of 2027 responds to the volatility of the digital world with a rediscovery of density and tactility.
At the fair, you will discover the new micro-collections. Here, technological innovation merges with an almost heraldic aesthetic. We use product tags made from pulp-dyed paper in warm tones and Deep Black, enhanced with Graphite Foil and deep debossing. The result is material supports with a technological core.
The real revolution of COUTURE ID lies in the integration of smart tags, enabling access to various information, including the Digital Passport (DPP). These tools allow full traceability of the supply chain, ensuring transparency and authenticity for the end consumer: simply bring your smartphone close to the product to read its story.
Cosmetic Packaging: REFINED TOUCH (Clean Beauty)
In the beauty sector, the challenge is twofold: regulatory and aesthetic. Cosmetic packaging must reinvent itself to be “Clean” not only in the formula but also in the container.
We have developed cases with water-based Soft-Touch coatings, fully compliant with new regulations and low environmental impact. The visual effect is striking: glossy Spot UV details create a “wet” contrast on delicate tones.
Through the use of recycled materials and magnetic structures, the pack becomes a reusable “Vanity Box,” promoting a consumption model based on the circular economy that drastically reduces waste.
Food Packaging: KITCHEN COUTURE (Design to Display)
Today, the kitchen is the new living room, and food packaging must adapt to this paradigm shift. A gourmet oil or premium spice can no longer have ordinary packaging—they must become decorative objects, able to communicate the quality of the contents straight from the shelf.
The “Castellum” line, dedicated to premium products, uses natural, textured papers made from cotton fibers and recovered residues. These textures recall raw stone, enhanced by copper and pearlescent foils that catch the light.
From a sustainable packaging perspective, we have designed mono-material structures.
CO&IN’s Commitment to an Eco-Friendly Future
Working with sustainable materials requires deep technical knowledge to avoid compromising the mechanical performance of the packaging. In our Vision Hub, we demonstrate how it is possible to achieve luxury finishes using reclaimed fibers, proving that elegance can—and must—be responsible. Environmental awareness requires transparency, and our solutions are designed to facilitate recycling and minimize impact on the planet.
Where to See CO&IN Collections: Join Us at Packaging Première 2026
The three collections—Couture ID, Refined Touch, and Kitchen Couture—represent the culmination of our research.
Their tactile quality and the complexity of their finishes demand a firsthand experience. They exist physically only within our stand at Packaging Première, at the heart of the Vision Hub. We invite you to come and experience them for yourself (because seeing is not enough) and touch the future of packaging.
Our technical team and consultants will be ready to welcome you and show how these new technologies can be implemented in your projects, ensuring regulatory compliance and providing a competitive advantage in tomorrow’s market.
We look forward to seeing you at the Vision Hub. Stand E38–E40
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We inspire your desire to communicate
A detail is already a message. That’s why we’ve collected examples, finishes, and materials in a sample book designed to stimulate new ideas and make your products speak more powerfully. Every inspiration is a promise of identity: papers that rustle to the touch, surprising textures, solutions that combine aesthetics and function. An invitation to imagine, design, and find “that” material that seems tailor-made for your brand.
Download our Tag inspiration book 2026
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